Category Archives for "internet marketing strategies"

Exact Match Domains 2012

Google recently updated their algorithm, again 🙁 This time it was focusing on EMD’s or exact match seo

EMD’s are websites where the main keyword is the domain name. Eg. Keyword “Search Engine Ranking UK” and the domain would be “”

Now it seems that the only EMD’s that are being hit, are the thin domains that are solely built to target one keyword, so they have it as the domain, categories, page titles, post titles, descriptions and hyper text backlinks using that main keyword and no outgoing links.

The EMD’s that have not been hit (so far), have great useful content and have a diverse structure using many related keywords, videos, pictures, pages and posts, that are using different related keywords, alt tags and descriptions. They have a backlink structure that looks natural and doesn’t just have the keyword hyperlink pointing back to the domain, they also seem to have outgoing links pointing to authority websites.
exact match domain penalty.

Another great Google algorithm update, that gives people producing quality content a chance for people to find their content!

SEO Plan

Having an seo plan of action is extremely important for new and exicting websites. I have added an seo plan below, please feel freseo plane to use the plan, or join my newsletter and get instant access to the pdf, so you can keep the plan handy, or even print it off.

The most important part of seo is producing unique, quality content.

Once you have some quality content, say an article on search engine optimisation, then that can be distributed to article directories, turned into a pdf and submitted to the document sharing sites, turned into a video and submitted to the video sharing sites and even an audio. As long as the content is quality, people will want it in different formats. Creating a piece of content that goes viral, can generate visitors, subscribers and sales, for years!

Join my newsletter for the latest internet marketing news, tips, help and great resources. I am also going to add tutorial videos to this seo plan checklist. Simply add your first name and type in your primary email and i will keep you updated with all the latest IM news

SEO plan. Stage 1

Keyword Research Very Important!

For local businesses always try and use geo targeted keywords, my hobby is karate, so for my karate club, keywords like “Biggleswade karate club”, “Biggleswade karate classes”, “Biggleswade karate kids”, “kids karate in Biggleswade”, “kids karate in biggleswade”, “Biggleswade karate school”, etc, etc. You can go check the above keywords in google, I am in the UK, so results may vary in other countries. The website is

For a more detailed explanation of keyword research Click Here (video coming soon) In the meantime, the best keyword tool by far is Market Samurai

SEO plan. Stage 2

1. Create gmail account for marketing purposes
2. Create Google plus page
3. Create linkedin account
4. Create youtube Dailymotion Metacafe and Vimeo accounts
5. Open a pinterest account and creat a board (Keyword targeted, ie Biggleswade karate Club)
6. Create Facebook page
7. create Twitter account
8. Create RSS feed for website
9. Create accounts at article directories
10. Register with RSS submission sites

SEO plan. Stage 3

1. Have a professional video intro created 5-10 seconds
2. Create Google places listings for your business
3. Write 5 x 500 word articles. Benefits of practicing karate at Biggleswade karate club (using geo targeted keywords) EG  Title – Benefits Of Practicing Karate At Biggleswade Karate club
4. For the article directories, write a great bio and call to action, which links to your main website, for local businesses, be sure to use geo targeted keywords
5. Turn 5 articles into pdf’s adding pictures and links to main website

SEO plan. Stage 4

1. Using new video intro, create 5 x short video promoting your business
2. Submit video to the 4 video sharing sites
3. Submit your first article to all 4 directories, then submit 1 article per month (can be same article or different for extra SEO benefit) to the 4 article directories
4. Submit RSS feed to RSS feed directories (you only have to do this once)
5. Regularily update your main website, using keywords naturally
6. Be sure to add alt tags to pictures on your site (search engines look for them)
7. Regularily add pictures to your pinterest board, add url at the start of the description, back to your site. Do not always use root domain name, link to internal pages

SEO plan. Stage 5

1. Grab video rss feeds and add to RSS directories
2. Grab article rss feeds and add to RSS directories
3. Bookmark articles, videos and pages on website, using services like etc


Can be applied at any time, especially if you have a new course/product/event happening

Write a press release yourself and submit using free distribution services (limited results), or a paid service like the excellent PRwebb (excellent results), or the even better Press release monkey   (AMAZING results), who will write an awesome press release and distribute.

I wish you all the best with your websites, if you are too busy running your business and would like me to give you a price on having my team do the above, please don’t hesitate to contact me [email protected] 🙂

Google Make 86 Search Changes for June and July 2012

Google search lead the field for many reasons, the fact that they are continually trying to make search better is obviously the main reason. google search

Google invest many millions in research and even more on quality people to take care of this ever evolving animal, that is Google.

I here many marketers moaning and groaning every time they make a search change, but more often than not, it’s because they were trying to game the search engines 🙁 I must admit, I have done it all, mass website creation, scraping, spinning, mass commenting, mass linking, you name it, done it! But as Google get smarter the black hat side of marketing becomes more and more obselete.

I still see individuals and companies advertising SEO work, they say they’ll give you 10,000 backlinks within 24 hours! Well, good luck with that, because that will do nothing but harm to your website.

Google Announce The Knowledge Graph

Google Knowledge Graph

The knowledge graph is going to change everything. The first thing Google are going to implement with this, is a panel next to the web results containing relevant information. Watch the video below for a more detailed explanation by Google.

This is an amazing development and searchers are going to love it. Google really is taking search to the next level with this incredible innovation. I cannot wait for this to be implemented, these are exciting times for search and internet marketing. The opportunities are incredible for marketers, but only if they give google what they want and remember folks, that’s unique quality content!!!

The poor quality, content marketers have had their day, it’s time to move over and let in the marketers who want to deliver quality content, that searchers find useful.


Johanna Wright explains that Google is going from an information search engine, to knowledge engine. The other Google guys in the video below, include Jack Menzel, Shashi Thakur and Emily Moxley. Enjoy 🙂

Forget The Google Slap Here Comes The Google KAPOW!!!!!

google algorithm change

google algorithm change

All good internet marketers and SEO experts knew it was coming. The wise ones started taking action months, even years ago.  Well here it comes!

In the next few days, Google are launching an important algorithm change targeted at what they call black hat webspam. Watch out people who have been mass back linking, manipulating their rankings and violating Googles quality guidelines

If you have been dropping lots of links on unrelated content, keyword stuffing, spinning articles and submitting them on blog networks, Watchout!

Matt Cutts has said that Google want white hat search engine optimization or even NO search engine optimisation at all! Just quality websites with quality content.

There’s going to be lots of worried marketers out there right now, frantically trying to save their thin, poor quality websites, back links and content, but I’m afraid they are DOOMED!!!!!!!!

2012 is going to be the year the quality of content put online, increases dramatically and the poor quality websites and content finally vanishes for good, so here’s to 2012!



Facebook Marketing

facebook marketingFacebook’s Paul Adams To Marketers, “You don’t understand Facebook!”

Adams said that trying to serve an ad that interupts and distracts the Facebook users from doing what they are doing, instead of building a relationship with a customer is like “trying to throw a party with a bunch of strangers. It’s not going to be a very good party.” However, once advertisers have been interacting with fans for a while, then they can try to do something more meaningful: “Suddenly you’re throwing it with people you’ve built a relationship with.”

In essence, he was talking about relationship building rather than ‘in yer face’ advertising. Adams said “many lightweight interactions over time.”

So using pages, apps, etc to gain trust and build a brand is the way he is hoping to get marketers to act, but some marketers may have slightly different ideas:)