Category Archives for "internet marketing course"

Facebook Marketing

facebook marketingFacebook’s Paul Adams To Marketers, “You don’t understand Facebook!”

Adams said that trying to serve an ad that interupts and distracts the Facebook users from doing what they are doing, instead of building a relationship with a customer is like “trying to throw a party with a bunch of strangers. It’s not going to be a very good party.” However, once advertisers have been interacting with fans for a while, then they can try to do something more meaningful: “Suddenly you’re throwing it with people you’ve built a relationship with.”

In essence, he was talking about relationship building rather than ‘in yer face’ advertising. Adams said “many lightweight interactions over time.”

So using pages, apps, etc to gain trust and build a brand is the way he is hoping to get marketers to act, but some marketers may have slightly different ideas:)

Search Engine Optimisation Consultancy

Whenever new opportunities boom, there are thousands of people that suddenly appear and claim they are experts. Search engine optimisation consultancy is a prime example.

My hobby is karate and i have been training and teaching for over 25 years, i get contacted weekly, from so called seo london experts, who explain to me how important it is to be on the first page of google. I tell them I’m an internet marketer and they still ramble on with their sales pitch, I tell them I have multiple first page listings for my chosen keywords (see picture (not logged into google)) and they still ramble on with their sales pitch, I ask them what keywords they think i should be ranking for, they then tell me the WRONG keywords, I tell them they are not the keywords, they then ramble on again with their well polished and rehearsed sales pitch.  I know they are sometimes sales people and not seo experts who call, but it’s just plain painful to listen to. Oh yes, i nearly forgot, they also, always let me know that they are offering a special deal if i act right now 🙁

Search engine optimisation consultancy is a dangerous game for individuals and companies. A wrong choice can ruin businesses and dreams. A little common sense is needed and after an initial meeting, you should know if the so called seo expert is really someone you can trust to work on your search engine optimisation.

I give a free consultation to all my potential clients. I do this for two reasons, 1. To see if I really can help them and 2. To see if I believe we could both work together.

If you would like a free SEO consultaion, simply fire me an email info at

To Your Success


seo london

Geo Targeted Ranking

Google Algorithmic Change Jan 2012

Google have just updated their algorithm. Basically it will slap the sites that have ads filling their webpages above the fold. As I have always said, all Google want is the best user experience for their searchers. This means quality content and lots of it.

Matt Cutts

Matt Cutts

Ads prime location on a website is above the fold and Google understands this, but some marketers just abuse this area, they give poor quality content, or even worse, no content, then complain when their site gets deindexed! Doh

It doesn’t matter if you’re a multi million pound company or a part time affiliate marketer, you NEED to upload unique quality content and not just small snippets, the more content the better.

Matt Cutts has anounced that they plan to implement over 500 changes to their algorithm in 2012 and his advise to publishers? Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks.

2012 is going to be a big year for Google, I feel they are going to do a major CLEAN UP of the web, poor content, thin websites and ad stuffed websites are definately going to be hit, so i’m sorry to sound like a broken record, but once again I find myself saying, UNIQUE QUALTY CONTENT AND LOTS OF IT.

Pictures with alt tags and captions, video and good old fashioned Times New Roman!

Here’s to a great 2012 🙂  Linden

Google Webmaster Tools Video