Black hat marketers watch out!
Many people say, it’s never been better for businesses online, but then, they have been saying that every year, for as long as the internet has been with us. The one thing that has stayed constant, is the fact that great, unique content wins!
The internet is still like the wild west and Google is trying to bring order and calm, they chase the black hat gun slingers relentlessly, the problem is, innocent bystanders are getting gunned down 🙁
Google will get there in the end and until then, simply produce, as Matt Cutts explains, ‘Quality websites with great content that brings visitors back, again and again’
Another problem is the people who are starting search engine optimisation companies. People are paying thousands to these people, then their businesses are being ruined because they listen to these so called ‘SEO experts’ and let them loose on their websites.
Business owners be very careful! If one of these SEO experts say ‘We are going to to a backlinking campaign and not just any backlinking campaign, these back links are from high PR domains and pages’. RUN FOR YOUR LIFE!
Business owners, listen up, simply produce Fantastic, Unique Content, upload to your website, then add to the social networks. JOB DONE! Oh and do it often 🙂