The majority of webmasters will probably never need this and should only worry about this new tool if they have been attacked by someone using a negative SEO campaign, where people build backlinks to your site from bad link sources with the sole intent of getting your site slapped (nasty people :(), or have seen a dramatic drop in traffic and rankings after April 24, 2012, which was when Google unleased Penguin 1.0. If you were hit by Penguin, it probably will be because of your backlinking structure and it could be where people have simply used one keyword for all their keyword hypertext backlinks, so the google disavow tool will enable you to remove or change these links.
* Remember* You really should have a diverse backlinking strategy and structure, using different keyword structures within the keyword hypertext backlinks and also using just your domain name as the backlink, with post/page name extensions.
If you have had Google’s bad link warnings within Google’s webmaster tools, then this could be a good way of cleanng some of these bad backlinks.
There is going to be people panicking and deleting backlinks like crazy! Do not be one of these people! There will be people that spend hours on this tool and it should only really be the people who have been severly slapped by the big G, because once you are in that Google dungeon, it’s hard to escape!
I have not described how to use the disavow tool in this article, instead I have Google’s links under the Matt Cutts video below 🙂
Matt Cutts explains the “Disavow links” feature of Google Webmaster Tools.
Learn more about how to use the disavow links feature on our blog and in our Help Center:
Access the feature here:
More webmaster resources: