Business owners need to be mobile ready, you have to have mobile ready websites for your business, everyone is going mobile, it’s becoming a part of everyday life! By 2014 they predict mobile internet WILL take over desk top internet usage!!!!!!!!!!!!!!!!
Here’s another little stat – 1 in 4 people are using their mobile phone to look for somewhere to eat!!
Mobile marketing is here to stay, businesses need to get on board, or get left behind!
For the last 10 years I have been saying ‘everything’s going online’, now I find myself telling everybody, ‘everything’s going mobile’ If you are not up to speed with mobile sites and QR codes, then you are missing out on a huge gap in the market!
Getting the structure of a website correct, is crucial. Categories, permalinks, keywords, inter linking and other SEO are important, but as more and more people go mobile, ensuring your websites are mobile compatable should be a priority.
We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.
(1) What information do we collect?
We may collect, store and use the following kinds of personal information:
(a) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services.
(b) information that you provide to us for the purpose of registering with us by joining our newsletter, including name and email address
(c) any other information that you choose to send to us.
Our advertisers/payment services providers may also send you cookies.
We may publish Google Adsense interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour across the web using cookies. You can view, delete or add interest categories associated with your browser using Google’s Ads Preference Manager, available at: http://www.google.com/ads/preferences/. You can opt-out of the Adsense partner network cookie at: http://www.google.com/privacy_ads.html. However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at: http://www.google.com/ads/preferences/plugin.
Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites[, including this one].] (2) Using your personal information
We may use your personal information to:
(a) administer the website;
(b) improve your browsing experience by personalising the website;
(c) enable your use of the services available on the website;
(d) send to you goods purchased via the website, and supply to you services purchased via the website;
(e) send statements and invoices to you, and collect payments from you;
(f) send you general (non-marketing) commercial communications;
(g) send you email notifications which you have specifically requested;
(h) send to you our newsletter and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
(j) deal with enquiries and complaints made by or about you relating to the website;
(k) other uses.
Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.
We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.
In addition, we may disclose your personal information:
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) to the purchaser or prospective purchaser of any business or asset which we are or are contemplating selling;
(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
(4) International data transfers
Information which you provide may be transferred to countries [(including [the United States], [Japan], [other countries])] which do not have data protection laws equivalent to those in force in the European Economic Area.
In addition, [personal information that you submit for publication on the website] will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
You expressly agree to such transfers of personal information.
(5) Security of your personal information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall- protected) servers.
Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
(6) Policy amendments
(7) Your rights
You may instruct us to provide you with any personal information we hold about you. Provision of such information will be free
the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
We may withhold such personal information to the extent permitted by law.
You may instruct us not to process your personal information for marketing purposes by email at any time. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.
(8) Third party websites
The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.
(9) Updating information
Please let us know if the personal information which we hold about you needs to be corrected or updated.
The best keyword research tool by far, in my humble opinion, is Market Samurai, if you watch the video below, you see just how much information Market Samurai dishes out! And in the video I literally sctratch the service of this incredible tool. You can also download a FREE trial of Market Samurai There are many google keyword research tools, some good some bad, but there’s one thing for sure, if you research this area for a small amout of time, you will be ahead of 90% of your competition and the out of the other 10%, most of them are doing poor keyword research!
Part 1 Getting The Right Domain Name
I am going to explain how you can get your own website up and running within an hour, one that you own and have total control of and is optimised for the search engines, this website has unbelievable 24 hour support, if you need it and is so cheap, you will be shocked!
When I first decided that I needed my own website, I performed a quick search for, ‘build a website for beginners’, or something very similar and in those days (10 years ago), what came back, was nothing short of horrific!
The information that came back was talking about website hosting, domain registration, FTP, bandwidth, content management, HTML, etc, etc. It really was terrifying and to be honest I am surprised that anyone new to the internet in the early days, managed to get a website up and running.
I just could not work it out, so I decided to go for one of these ‘all in one’ package deals. Now it got me started online, but I just wish I could have put together my own website. I still have that first website, it’s like an old dinosaur, very outdated and about as flexible as an iron rod! I still pay $20 per month, simply because I have built up so much ranking and authority, it’s very hard for me to switch it across to a more flexible and search engine friendly platform.
I have about fifty hosted websites that cost me under $20 per month! I have total control over the design and can easily optimise them for the search engines.
The platform I use for all my websites is WordPress. Now WordPress is Free and you can do just about anything with it, full blown e-commerce websites, membership sites, affiliate marketing websites, lead generation, hobby sites, etc, ect, you name it, with WordPress, you can do it!
So lets break it all down.
I always use Godaddy to buy domain names, they are reliable, professional, easy to use and they contact you in plenty of time if you need to renew your domain name, but here’s another tip, set it to renew automatically, after all, is it only a few dollars each year. Another point to mention, is the longer you register domain names for, the cheaper it is and that’s the end of my godaddy review 🙂
Now I am going to give you my opinion on domain names and how to choose one, but other people have different views to me, so I suggest you do a little research before you decide on your website domain name.
OK, here we go. First, you want a domain name that people can remember, avoid dashes in between words, only go for a .com or if you are marketing in a particular country use the countries domain extension, for example, if you are marketing in the United Kingdom only, then a .co.uk extension is fine.
I will always go for a .com wherever possible, when people think of websites, they always think of .com. Also many internet marketers believe .com websites rank better in the search engines.
So lets say we are going to put together a karate website that will be selling karate lessons online. I will use this example because I have a real karate site to show you.
First of all, what are we selling? Karate Lessons Online
Second, what are people searching for online? Unfortunately, karatelessonsonline.com had been sold, so we then looked at ‘karate classes’ instead of ‘karate lessons’. We checked with the google keyword tool and from the picture below, we can see that 210 people per month are searching for ‘karate classes online’ but there are 27100 people searching for ‘karate classes’!
So we know there are lots of people looking for ‘karate classes’, now most of these people are looking for classes in their local area, but if we can get our website in front of them when they are searching, do you think a small percentage would be interested in some free karate classes online? Yes they would and indeed do, we ask for their name and email, then try and sell them an online karate course.
So we eventually settled for www.karateclassesonline.com
We don’t try and rank for karate classes, although if you type ‘karate classes’ into google, you may find one of my other websites called www.localkarateclasses.com .
What we do target, is the ‘long tail keywords’ around the keyword ‘karate classes’, long tail keywords like ‘karate classes on the internet’, learn karate moves online’ we even go for more competitive keywords like ‘karate moves’ because we believe anyone typing in ‘karate moves’, could be interested in our online karate videos.
So, what is right about this domain name, www.karateclassesonline.com, firstly people are typing in ‘karate classes online’ and ‘karate classes’ and this definitely helps with ranking in the search engines. Hopefully, we are number 1 in google if you do a search for ‘karate classes online’. Second, KarateClassesOnline.com is really EASY to remember and finally it’s a .COM
There are many other long tail keywords that we rank for, but that’s another article. I hope this has helped, if you are considering buying your domain name. Linhuck