Google Algorithmic Change Jan 2012

Google have just updated their algorithm. Basically it will slap the sites that have ads filling their webpages above the fold. As I have always said, all Google want is the best user experience for their searchers. This means quality content and lots of it.

Matt Cutts

Matt Cutts

Ads prime location on a website is above the fold and Google understands this, but some marketers just abuse this area, they give poor quality content, or even worse, no content, then complain when their site gets deindexed! Doh

It doesn’t matter if you’re a multi million pound company or a part time affiliate marketer, you NEED to upload unique quality content and not just small snippets, the more content the better.

Matt Cutts has anounced that they plan to implement over 500 changes to their algorithm in 2012 and his advise to publishers? Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks.

2012 is going to be a big year for Google, I feel they are going to do a major CLEAN UP of the web, poor content, thin websites and ad stuffed websites are definately going to be hit, so i’m sorry to sound like a broken record, but once again I find myself saying, UNIQUE QUALTY CONTENT AND LOTS OF IT.

Pictures with alt tags and captions, video and good old fashioned Times New Roman!

Here’s to a great 2012 🙂  Linden

Google Webmaster Tools Video

SEO and Local Businesses In 2012

Business owners are starting to realise the importance of having an online presence, but very few business owners understand HOW important it really is. So called ‘search engine optimisation experts’ are calling business owners every day, promising them the world, only to fail miserably.

Internet marketing should be a priority for businesses large and small

As Google continue to update and change the way SERPS (search engine results page) are generated, business owners need not panic too much with these continuous changes within google’s algorhithm.

The best on site SEO will always be content that is unique, relevant and high quality, preferebly added on a regular basis, if you have your own website and do not have a blog attached, get one!!!! & start adding unique quality content today!

A few methods never seem to change and they still get great marketing results. Video marketing is always a safe investment, regular press releases also remain a powerful weapon for all businesses.

There’s also Facebook, Twitter, Linkedin, articles, picture and pay per click  marketing. if you add RSS marketing, banner ads and a good backlinking system, your search engine rankings will explode!

After optimising your website and attracting potential customers/clients, you then need them to take action, this could be filling in contact form, calling you, purchasing on the website, etc. But that’s another article.

For SEO enthusiasts, you just have to remember what Google wants and all Google wants, is for the searcher to have the best possible experience, if you give the searcher what they want, then the big G WILL reward you 🙂 and the world is your market!

seo london

Global Marketing

Mobile Marketing Is A Must

Business owners need to be mobile ready, you have to have mobile ready websites for your business, everyone is going mobile, it’s becoming a part of everyday life! By 2014 they predict mobile internet WILL take over desk top internet usage!!!!!!!!!!!!!!!!

Here’s another little stat – 1 in 4 people are using their mobile phone to look for somewhere to eat!!

Mobile marketing is here to stay, businesses need to get on board, or get left behind!

Privacy Policy

Privacy Policy

by lindenhuckle.com

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

(1) What information do we collect?

We may collect, store and use the following kinds of personal information:

(a) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services.

(b) information that you provide to us for the purpose of registering with us by joining our newsletter, including name and email address

(c) any other information that you choose to send to us.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html

Our advertisers/payment services providers may also send you cookies.

We may publish Google Adsense interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour across the web using cookies. You can view, delete or add interest categories associated with your browser using Google’s Ads Preference Manager, available at: http://www.google.com/ads/preferences/. You can opt-out of the Adsense partner network cookie at: http://www.google.com/privacy_ads.html. However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at: http://www.google.com/ads/preferences/plugin.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites[, including this one].] (2) Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) enable your use of the services available on the website;

(d) send to you goods purchased via the website, and supply to you services purchased via the website;

(e) send statements and invoices to you, and collect payments from you;

(f) send you general (non-marketing) commercial communications;

(g) send you email notifications which you have specifically requested;

(h) send to you our newsletter and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(j) deal with enquiries and complaints made by or about you relating to the website;

(k) other uses.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

All our website financial transactions are handled through our payment services provider, PayPal. You can review the PayPal privacy policy at www.paypal.com. We will share information with PayPal only to the extent necessary for the purposes of processing payments you make via our website and dealing with complaints and queries relating to such payments.
(3) Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser or prospective purchaser of any business or asset which we are or are contemplating selling;

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.
(4) International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries [(including [the United States], [Japan], [other countries])] which do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, [personal information that you submit for publication on the website] will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.
(5) Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall- protected) servers.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

(6) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.
(7) Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be free

the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes by email at any time. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.
(8) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.
(9) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.
(10) Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to info at lindenhuckle.com.