Google Announcement! Watch Out Webmasters

matt cuttsSo Google are about to launch something BIG, it’s all to do with people abusing SEO (search engine optimization). They have been trying for years to sort out this mess. You are going to have to be more careful with on page seo and off page seo. Spammy spun content, distributed over hundreds and thousands of sites is NOT going to do it, keyword stuffing on site will damage your rankings, get ready for the BANG!!!!!!!!!!!!!

Here comes a Google spring clean ๐Ÿ™‚

Eventually Google will get it right and I for one am glad they are continually trying to improve search, with the Panda update many good websites took a massive hit, lets hope it doesn’t happen with this next update, which is coming very soon.

 

Google Maps How Important Is It?

Google maps should be a crucial part of local business marketing. If done correctly it can be very powerful! Anyone can add a map listing for free, but if done properly, the impact for a business can be dramatic!

Google are looking for the best search experience possible, for people using their search engine. If they accomplish this, more people will use the search engine and the same people will continually return to search. The more people who use Google for their search, the more advertisers Google will attract and the more money they will make. Simple really ๐Ÿ™‚

So, back to Google maps. If someone is looking for a product or service in a certain area, then they will tend to use a geographical denominator within their search query. The example I will use is ‘Biggleswade karate club’ (Biggleswade is the area in the UK where my karate club is located).

Google offer a free marketing opportunity for local businesses and this is one that all businesses should have. In the picture below are the results for typing biggleswade karate club in Google. Now i have marked all of my real estate with a red marker. The listings on the left are the regular search results and the map with pictures below, is the FREE map listing!

Google Maps

Google Maps

Now, the market above was very easy for me to totally dominate the first page of Google. There is competition, there are several karate clubs within Biggleswade, but many of them are not performing SEO (search engine optimisation) on their websites. So lets look at more competetive market.

I performed a map listing and some SEO for a car garage in Letchworth UK. As you can see below letchworth car service was the keyword used, their listing is number 1, after the paid for ads, which use google pay per click advertising, ppc marketing is very powerful, but that’s another article:).

In the second picture I typed the keyword in again, but this time i performed the search on the Google maps page. As you can see, they are number 1 again:) after the paid ads.

letchworth car service

 

Having a wide and varied marketing campaign for local businesses is very important and many of the techniques are free to do, although they do take time and need to be done properly. So if you have a bricks and mortar business, get it listed properly, on Google maps today!!!!!

SEO and Images

Google have improved image search quality. (launch codename โ€œendearo). They are ranking pictures from authority websites higher than pictures from websites with less authority, image search is huge, so be sure to name your image files with your keywords, use Alt tags and captions (As below).

London SEO

London SEO

Once again, this is an expected development within Google. It makes perfect sense to have the pictures ranking from the best quality websites. So get focused and develop quality sites.

With search engine optimisation, video, picture, audio, pdf, text, etc, should all be used and try and go for quality over quantity, because the search engines are getting smarter and the eventually, the cream always rises to the top:)

Linden

London SEO

Search Engine Optimisation Consultancy

Whenever new opportunities boom, there are thousands of people that suddenly appear and claim they are experts. Search engine optimisation consultancy is a prime example.

My hobby is karate and i have been training and teaching for over 25 years, i get contacted weekly, from so called seo london experts, who explain to me how important it is to be on the first page of google. I tell them I’m an internet marketer and they still ramble on with their sales pitch, I tell them I have multiple first page listings for my chosen keywords (see picture (not logged into google)) and they still ramble on with their sales pitch, I ask them what keywords they think i should be ranking for, they then tell me the WRONG keywords, I tell them they are not the keywords, they then ramble on again with their well polished and rehearsed sales pitch.ย  I know they are sometimes sales people and not seo experts who call, but it’s just plain painful to listen to. Oh yes, i nearly forgot, they also, always let me know that they are offering a special deal if i act right now ๐Ÿ™

Search engine optimisation consultancy is a dangerous game for individuals and companies. A wrong choice can ruin businesses and dreams. A little common sense is needed and after an initial meeting, you should know if the so called seo expert is really someone you can trust to work on your search engine optimisation.

I give a free consultation to all my potential clients. I do this for two reasons, 1. To see if I really can help them and 2. To see if I believe we could both work together.

If you would like a free SEO consultaion, simply fire me an email info at lindenhuckle.com

To Your Success

Linden

seo london

Geo Targeted Ranking

Google Algorithmic Change Jan 2012

Google have just updated their algorithm. Basically it will slap the sites that have ads filling their webpages above the fold. As I have always said, all Google want is the best user experience for their searchers. This means quality content and lots of it.

Matt Cutts

Matt Cutts

Ads prime location on a website is above the fold and Google understands this, but some marketers just abuse this area, they give poor quality content, or even worse, no content, then complain when their site gets deindexed! Doh

It doesn’t matter if you’re a multi million pound company or a part time affiliate marketer, you NEED to upload unique quality content and not just small snippets, the more content the better.

Matt Cutts has anounced that they plan to implement over 500 changes to their algorithm in 2012 and his advise to publishers? Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks.

2012 is going to be a big year for Google, I feel they are going to do a major CLEAN UP of the web, poor content, thin websites and ad stuffed websites are definately going to be hit, so i’m sorry to sound like a broken record, but once again I find myself saying, UNIQUE QUALTY CONTENT AND LOTS OF IT.

Pictures with alt tags and captions, video and good old fashioned Times New Roman!

Here’s to a great 2012 ๐Ÿ™‚ย  Linden

Google Webmaster Tools Video

SEO and Local Businesses In 2012

Business owners are starting to realise the importance of having an online presence, but very few business owners understand HOW important it really is. So called ‘search engine optimisation experts’ are calling business owners every day, promising them the world, only to fail miserably.

Internet marketing should be a priority for businesses large and small

As Google continue to update and change the way SERPS (search engine results page) are generated, business owners need not panic too much with these continuous changes within google’s algorhithm.

The best on site SEO will always be content that is unique, relevant and high quality, preferebly added on a regular basis, if you have your own website and do not have a blog attached, get one!!!! & start adding unique quality content today!

A few methods never seem to change and they still get great marketing results. Video marketing is always a safe investment, regular press releases also remain a powerful weapon for all businesses.

There’s also Facebook, Twitter, Linkedin, articles, picture and pay per clickย  marketing. if you add RSS marketing, banner ads and a good backlinking system, your search engine rankings will explode!

After optimising your website and attracting potential customers/clients, you then need them to take action, this could be filling in contact form, calling you, purchasing on the website, etc. But that’s another article.

For SEO enthusiasts, you just have to remember what Google wants and all Google wants, is for the searcher to have the best possible experience, if you give the searcher what they want, then the big G WILL reward you ๐Ÿ™‚ and the world is your market!

seo london

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