Google Maps How Important Is It?
Google maps should be a crucial part of local business marketing. If done correctly it can be very powerful! Anyone can add a map listing for free, but if done properly, the impact for a business can be dramatic! Google are looking for the best search experience possible, for people using their search engine. If they accomplish this, more people will use the search engine and the same people will continually return to search. The more people who use Google for their search, the more advertisers Google will attract and the more money they will make. Simple really So, back to Google maps. If someone is looking for a product or service in a certain area, then they will tend to use a geographical denominator within their search query. The example I will use is...
SEO and Images
Google have improved image search quality. (launch codename “endearo). They are ranking pictures from authority websites higher than pictures from websites with less authority, image search is huge, so be sure to name your image files with your keywords, use Alt tags and captions (As below). Once again, this is an expected development within Google. It makes perfect sense to have the pictures ranking from the best quality websites. So get focused and develop quality sites. With search engine optimisation, video, picture, audio, pdf, text, etc, should all be used and try and go for quality over quantity, because the search engines are getting smarter and the eventually, the cream always rises to the top:) Linden London...
Search Engine Optimisation Consultancy
Whenever new opportunities boom, there are thousands of people that suddenly appear and claim they are experts. Search engine optimisation consultancy is a prime example. My hobby is karate and i have been training and teaching for over 25 years, i get contacted weekly, from so called seo london experts, who explain to me how important it is to be on the first page of google. I tell them I’m an internet marketer and they still ramble on with their sales pitch, I tell them I have multiple first page listings for my chosen keywords (see picture (not logged into google)) and they still ramble on with their sales pitch, I ask them what keywords they think i should be ranking for, they then tell me the WRONG keywords, I tell them they are not the keywords, they...
Google Algorithmic Change Jan 2012
Google have just updated their algorithm. Basically it will slap the sites that have ads filling their webpages above the fold. As I have always said, all Google want is the best user experience for their searchers. This means quality content and lots of it. Ads prime location on a website is above the fold and Google understands this, but some marketers just abuse this area, they give poor quality content, or even worse, no content, then complain when their site gets deindexed! Doh It doesn’t matter if you’re a multi million pound company or a part time affiliate marketer, you NEED to upload unique quality content and not just small snippets, the more content the better. Matt Cutts has anounced that they plan to implement over 500 changes to their...
SEO and Local Businesses In 2012
Business owners are starting to realise the importance of having an online presence, but very few business owners understand HOW important it really is. So called ‘search engine optimisation experts’ are calling business owners every day, promising them the world, only to fail miserably. Internet marketing should be a priority for businesses large and small As Google continue to update and change the way SERPS (search engine results page) are generated, business owners need not panic too much with these continuous changes within google’s algorhithm. The best on site SEO will always be content that is unique, relevant and high quality, preferebly added on a regular basis, if you have your own website and do not have a blog attached, get one!!!!...
Happy New Year
Here’s to a Prosperous, Healthy and Happy New Year!
Mobile Marketing Is A Must
Business owners need to be mobile ready, you have to have mobile ready websites for your business, everyone is going mobile, it’s becoming a part of everyday life! By 2014 they predict mobile internet WILL take over desk top internet usage!!!!!!!!!!!!!!!! Here’s another little stat – 1 in 4 people are using their mobile phone to look for somewhere to eat!! Mobile marketing is here to stay, businesses need to get on board, or get left behind!
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