There is so much competition online, it doesn’t matter what business or niche you are in, there are hundreds and thousands of competitors, all chasing YOUR potential customers!
So how do you get the people in your market, to come to you and not one of your competitors?
It’s quite straight forward really PROVIDE VALUE for your market place and then promote the heck out of the quality content that you produce.
For instance, produce a really good video, including calls to action within the video. Then upload to youtube, embedd on Facebook, embedd on your website, where you will have an ethical bribe for visitors to access even more quality content. You can then take that video and turn it into an audio file, a pdf and an article on your website.
With internet marketing today, quality is the name of the game!
A few years ago when Google was in it’s early years, it was easy to manipulate, you could own all the listings on several search engine results pages for a single keyword, Ahhhhhhhhhhh the good ole days 🙂
But now………………Google is very smart and the old saying is now becoming a reality online, ‘The Cream Always Rises To the Top’
There are still internet marketers who are trying to game the search engines, there always will be, but they are a dying breed. If anyone tells you they have found a loop hole, a sneaky way to beat the engines, grab your laptop and run!!!!
Put yourself in your potential customers shoes, what would they want to find on your website, what could you give them that would make their lives better, and yes, give them it for free! Because today, you need to engage and build trust with your potential customers.
Good luck with your online endevours and every now and then, spend that extra time creating something special, the rest of the time you can spend on quick content creation, like this piece 🙂