Hummingbird is Google’s largest search algorithm update since 2001.
It’s all happening along side Penguin 2.1, effecting about 1% of search queries (which is uite major), Penguin 2.1 was rolled out on 4th October 2013 (sorry, nearly got side tracked, we are talking hummingbirds not penguins!).
Hummingbird is a complete replacement. Google’s search chief Amit Singhal, said it was ‘the first time since 2001 a Google algorithm has been so dramatically rewritten’.
Hummingbird is paying more attention to the whole search query, rather than each individual word in a query. Google are continually trying to provide best results for searchers. Hummingbird makes sure that results are more targeted to what is exactly in the searchers mind when they type in their search query.
The aim of Hummingbird, is to have pages matching the meaning of the search query do better, rather than pages that just match one or a few words of the query. Website owners must get used to semantic search, which is basically understanding searchers intent.
No one but Google really know, but you cannot go wrong, if you have a well structured website, that’s mobile friendly and fast to load. Then produce quality, detailed content for your website, that enriches peoples lives.
Then reproduce the quality content in different formats (video,PDF,press release,etc) and syndicate onto the social platforms, interact with potential clients and customers and give them more enriching content. They will then know, like and trust you.
“If you help enough people get what they want, you will get what you want.” Zig Ziglar
So, back to work, gone are the days when a few back links and awful spun content could generate traffic and sales (although they were good days:))