Google Knowledge Graph

This is an amazing development and searchers are going to love it. Google really is taking search to the next level with this incredible innovation. I cannot wait for this to be implemented, these are exciting times for search and internet marketing. The opportunities are incredible for marketers, but only if they give google what they want and remember folks, that’s unique quality content!!!

The poor quality, content marketers have had their day, it’s time to move over and let in the marketers who want to deliver quality content, that searchers find useful.

Johanna Wright explains that Google is going from an information search engine, to knowledge engine. The other Google guys in the video below, include Jack Menzel, Shashi Thakur and Emily Moxley. Enjoy

google algorithm change

All good internet marketers and SEO experts knew it was coming. The wise ones started taking action months, even years ago.  Well here it comes!

In the next few days, Google are launching an important algorithm change targeted at what they call black hat webspam. Watch out people who have been mass back linking, manipulating their rankings and violating Googles quality guidelines

If you have been dropping lots of links on unrelated content, keyword stuffing, spinning articles and submitting them on blog networks, Watchout!

Matt Cutts has said that Google want white hat search engine optimization or even NO search engine optimisation at all! Just quality websites with quality content.

There’s going to be lots of worried marketers out there right now, frantically trying to save their thin, poor quality websites, back links and content, but I’m afraid they are DOOMED!!!!!!!!

2012 is going to be the year the quality of content put online, increases dramatically and the poor quality websites and content finally vanishes for good, so here’s to 2012!

Linden

As always Google are working hard on their search engine, to check out the full details visit Google’s official search blog.

We all know how much time people spend on Facebook, so it’s only natural for search to be implemented properly, Facebook has search at the moment, but it’s pretty poor.

Facebook has head hunted Lars Rasmussen, who was a former google engineer. His job is to work on upgrading Facebooks search function. According to a report in Bloomberg BusinessWeek, Rasmussen is working with a team of 25 engineers.

Google should be worried as pretty soon, people will simply stay on the Facebook platform. Now Google are smart, they rolled out Wave, buzz and now +1, frantically trying to capture the social side aswell as the search side.

As of today, Facebook has the lead on social and Google has the lead on search. Greed will be the problem here, I believe Google should concentrate on Search and Facebook on Social media, but as the great Socrates said ~

“He who is not contented with what he has, would not be contented with what he would like to have.”
― Socrates

Facebook’s Paul Adams To Marketers, “You don’t understand Facebook!”

Adams said that trying to serve an ad that interupts and distracts the Facebook users from doing what they are doing, instead of building a relationship with a customer is like “trying to throw a party with a bunch of strangers. It’s not going to be a very good party.” However, once advertisers have been interacting with fans for a while, then they can try to do something more meaningful: “Suddenly you’re throwing it with people you’ve built a relationship with.”

In essence, he was talking about relationship building rather than ‘in yer face’ advertising. Adams said “many lightweight interactions over time.”

So using pages, apps, etc to gain trust and build a brand is the way he is hoping to get marketers to act, but some marketers may have slightly different ideas:)

Here comes a Google spring clean

Eventually Google will get it right and I for one am glad they are continually trying to improve search, with the Panda update many good websites took a massive hit, lets hope it doesn’t happen with this next update, which is coming very soon.

Google are looking for the best search experience possible, for people using their search engine. If they accomplish this, more people will use the search engine and the same people will continually return to search. The more people who use Google for their search, the more advertisers Google will attract and the more money they will make. Simple really

So, back to Google maps. If someone is looking for a product or service in a certain area, then they will tend to use a geographical denominator within their search query. The example I will use is ‘Biggleswade karate club’ (Biggleswade is the area in the UK where my karate club is located).

Google offer a free marketing opportunity for local businesses and this is one that all businesses should have. In the picture below are the results for typing biggleswade karate club in Google. Now i have marked all of my real estate with a red marker. The listings on the left are the regular search results and the map with pictures below, is the FREE map listing!

Google Maps

Now, the market above was very easy for me to totally dominate the first page of Google. There is competition, there are several karate clubs within Biggleswade, but many of them are not performing SEO (search engine optimisation) on their websites. So lets look at more competetive market.

I performed a map listing and some SEO for a car garage in Letchworth UK. As you can see below letchworth car service was the keyword used, their listing is number 1, after the paid for ads, which use google pay per click advertising, ppc marketing is very powerful, but that’s another article:).

In the second picture I typed the keyword in again, but this time i performed the search on the Google maps page. As you can see, they are number 1 again:) after the paid ads.

Having a wide and varied marketing campaign for local businesses is very important and many of the techniques are free to do, although they do take time and need to be done properly. So if you have a bricks and mortar business, get it listed properly, on Google maps today!!!!!

London SEO

Once again, this is an expected development within Google. It makes perfect sense to have the pictures ranking from the best quality websites. So get focused and develop quality sites.

With search engine optimisation, video, picture, audio, pdf, text, etc, should all be used and try and go for quality over quantity, because the search engines are getting smarter and the eventually, the cream always rises to the top:)

Linden

London SEO

My hobby is karate and i have been training and teaching for over 25 years, i get contacted weekly, from so called seo london experts, who explain to me how important it is to be on the first page of google. I tell them I’m an internet marketer and they still ramble on with their sales pitch, I tell them I have multiple first page listings for my chosen keywords (see picture (not logged into google)) and they still ramble on with their sales pitch, I ask them what keywords they think i should be ranking for, they then tell me the WRONG keywords, I tell them they are not the keywords, they then ramble on again with their well polished and rehearsed sales pitch.  I know they are sometimes sales people and not seo experts who call, but it’s just plain painful to listen to. Oh yes, i nearly forgot, they also, always let me know that they are offering a special deal if i act right now

Search engine optimisation consultancy is a dangerous game for individuals and companies. A wrong choice can ruin businesses and dreams. A little common sense is needed and after an initial meeting, you should know if the so called seo expert is really someone you can trust to work on your search engine optimisation.

I give a free consultation to all my potential clients. I do this for two reasons, 1. To see if I really can help them and 2. To see if I believe we could both work together.

If you would like a free SEO consultaion, simply fire me an email info at lindenhuckle.com

To Your Success

Linden

Geo Targeted Ranking