Facebook Marketing

facebook marketingFacebook’s Paul Adams To Marketers, “You don’t understand Facebook!”

Adams said that trying to serve an ad that interupts and distracts the Facebook users from doing what they are doing, instead of building a relationship with a customer is like “trying to throw a party with a bunch of strangers. It’s not going to be a very good party.” However, once advertisers have been interacting with fans for a while, then they can try to do something more meaningful: “Suddenly you’re throwing it with people you’ve built a relationship with.”

In essence, he was talking about relationship building rather than ‘in yer face’ advertising. Adams said “many lightweight interactions over time.”

So using pages, apps, etc to gain trust and build a brand is the way he is hoping to get marketers to act, but some marketers may have slightly different ideas:)

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