Category Archives for "Keyword Research"

How To Analyze A Competitors Website For FREE!

To succeed online you need to stay ahead of the game!

This means keeping up with all the online developments and changes, from google algorythm updates to new social networks and advertising opportunities that are springing up almost on a daily basis.

Knowing your competition is extremely important, you need to know where they are advertising, how they are driving traffic and sales.

Well now you can do this for FREE! Yes, we all love that word and this is a simple Firefox extension, simply go to Follow.net and watch the short video which will explain everything, it’s time to get ahead of your competition 🙂

People will say, why analyse competitor website? wouldn’t you want to know your competitors website traffic, where they advertise, how about an update everytime they do something new?

Why not Follow.net ?, It’s all FREE!

Screen shot below shows how the free website analysis report appears on your screen.

analyze competitors website

Should Website Domain Names Contain Hyphens?

One hyphen doesn’t have a negative seo effect, but more than one hyphen does (according to google, if it has two or more, they believe you are hyphens-and-domain-namestrying to manipulate the search engines).

As far as branding and using your domain name on business cards, leaflets, video, press release, letter heads, etc. it does. I believe it cheapens the business and makes the company look less professional, but then again I have been in this industry for way too many years and I may (definately) have preconceived ideas of what a domain should be.

It would be a good idea to look at the fortune 500 and even the top 500 sites on alexa, then see how many have hyphens.

So, whether it is with hyphens or without hyphens, I wish you luck

In the video below Matt Cutts from Google talks about hyphens and underscores. Me personally, I would use neither, but hey, everyone has their own opinion 🙂

SEO Plan

Having an seo plan of action is extremely important for new and exicting websites. I have added an seo plan below, please feel freseo plane to use the plan, or join my newsletter and get instant access to the pdf, so you can keep the plan handy, or even print it off.

The most important part of seo is producing unique, quality content.

Once you have some quality content, say an article on search engine optimisation, then that can be distributed to article directories, turned into a pdf and submitted to the document sharing sites, turned into a video and submitted to the video sharing sites and even an audio. As long as the content is quality, people will want it in different formats. Creating a piece of content that goes viral, can generate visitors, subscribers and sales, for years!

Join my newsletter for the latest internet marketing news, tips, help and great resources. I am also going to add tutorial videos to this seo plan checklist. Simply add your first name and type in your primary email and i will keep you updated with all the latest IM news

SEO plan. Stage 1

Keyword Research Very Important!

For local businesses always try and use geo targeted keywords, my hobby is karate, so for my karate club, keywords like “Biggleswade karate club”, “Biggleswade karate classes”, “Biggleswade karate kids”, “kids karate in Biggleswade”, “kids karate in biggleswade”, “Biggleswade karate school”, etc, etc. You can go check the above keywords in google, I am in the UK, so results may vary in other countries. The website is Zanshinmkd.com

For a more detailed explanation of keyword research Click Here (video coming soon) In the meantime, the best keyword tool by far is Market Samurai

SEO plan. Stage 2

1. Create gmail account for marketing purposes
2. Create Google plus page
3. Create linkedin account
4. Create youtube Dailymotion Metacafe and Vimeo accounts
5. Open a pinterest account and creat a board (Keyword targeted, ie Biggleswade karate Club)
6. Create Facebook page
7. create Twitter account
8. Create RSS feed for website
9. Create accounts at article directories http://ideamarketers.com http://ezinearticles.com/ http://www.amazines.com/ http://www.articlecity.com/
10. Register with RSS submission sites www.technorati.com  www.newsisfree.com www.syndic8.com   www.moreover.com www.feedcat.net www.feedage.com

SEO plan. Stage 3

1. Have a professional video intro created 5-10 seconds
2. Create Google places listings for your business
3. Write 5 x 500 word articles. Benefits of practicing karate at Biggleswade karate club (using geo targeted keywords) EG  Title – Benefits Of Practicing Karate At Biggleswade Karate club
4. For the article directories, write a great bio and call to action, which links to your main website, for local businesses, be sure to use geo targeted keywords
5. Turn 5 articles into pdf’s adding pictures and links to main website

SEO plan. Stage 4

1. Using new video intro, create 5 x short video promoting your business
2. Submit video to the 4 video sharing sites
3. Submit your first article to all 4 directories, then submit 1 article per month (can be same article or different for extra SEO benefit) to the 4 article directories
4. Submit RSS feed to RSS feed directories (you only have to do this once)
5. Regularily update your main website, using keywords naturally
6. Be sure to add alt tags to pictures on your site (search engines look for them)
7. Regularily add pictures to your pinterest board, add url at the start of the description, back to your site. Do not always use root domain name, link to internal pages

SEO plan. Stage 5

1. Grab video rss feeds and add to RSS directories
2. Grab article rss feeds and add to RSS directories
3. Bookmark articles, videos and pages on website, using services like www.digg.com www.delicious.com www.stumbleupon.com etc


SEO SUPER BOOST

Can be applied at any time, especially if you have a new course/product/event happening

Write a press release yourself and submit using free distribution services (limited results), or a paid service like the excellent PRwebb (excellent results), or the even better Press release monkey   (AMAZING results), who will write an awesome press release and distribute.

I wish you all the best with your websites, if you are too busy running your business and would like me to give you a price on having my team do the above, please don’t hesitate to contact me info@lindenhuckle.com 🙂

Keyword Research Tool & How To Video

The best keyword research tool by far, in my humble opinion, is Market Samurai, if you watch the video below, you see just how much information Market Samurai dishes out! And in the video I literally sctratch the service of this incredible tool. You can also download a FREE trial of Market Samurai There are many google keyword research tools, some good some bad, but there’s one thing for sure, if you research this area for a small amout of time, you will be ahead of 90% of your competition and the out of the other 10%, most of them are doing poor keyword research!

Try Market Samurai now for free!