Category Archives for "internet marketing strategies"

Google’s Penguin 2.0 Looking At Bad And Unnatural Inbound Linking

Websites are getting hit hard and fast by Googleโ€™s Penguin 2.0 update. google penguin 2.0

Penguin 2.0 is all about inbound links and their credibilty and acquisition!

Link velocity is a term applied to tha speed at which a website aquires inbound links. If the site is getting a few backlinks here and there, then suddenly lands 5000 backlinks in a few days, Google’s flags are raised.

Mass blog commenting, automated link exchanges, fake profiles, irrelevant websites, low quality websites and article directories, link farms, overly optimized anchor text backlinks (keyword exact match), etc, etc. We could go on all day ๐Ÿ™

Now we all know that a really good piece of viral marketing could, in all probability, cause such a leap in the numbers of backlinks being aquired, so I do believe that the big G will also look at the quality and type of website that is linking. At this moment in time I am just not to sure how they deal with a really good piece of viral marketing, maybe someone reading this has an idea, if so, please let us know ๐Ÿ™‚

Please don’t think backlinks are dead, I still believe that backlinks are very important, along with social interactions that happen around your content, so Facebook, Youtube, pinterest, bookmarking, etc, all play a big part in the ranking of a website.

Anyway, lets let the man, Matt Cutts explain a little more ~

How To Analyze A Competitors Website For FREE!

To succeed online you need to stay ahead of the game!

This means keeping up with all the online developments and changes, from google algorythm updates to new social networks and advertising opportunities that are springing up almost on a daily basis.

Knowing your competition is extremely important, you need to know where they are advertising, how they are driving traffic and sales.

Well now you can do this for FREE! Yes, we all love that word and this is a simple Firefox extension, simply go to Follow.net and watch the short video which will explain everything, it’s time to get ahead of your competition ๐Ÿ™‚

People will say, why analyse competitor website? wouldn’t you want to know your competitors website traffic, where they advertise, how about an update everytime they do something new?

Why not Follow.net ?, It’s all FREE!

Screen shot below shows how the free website analysis report appears on your screen.

analyze competitors website

Local Business Internet Marketing 2013

Wow! What an incredible creation the internet is, It has opened up the whole world for business!

Whether you are a global business or a local brick and mortar business, keeping up with the latest internet marketing changes is imperative. Whether you like it or not, the internet is here to stay and is only going to get BIGGER!

Social media marketing was all the rage in 2012 and you should have a facebook page, twitter account, youtube channel and pinterest board (depending on your business) at the least.

2013 is heavily focusing on mobile. Is your website mobile friendly, how does it look on a smart phone? More and more people are using mobile for search and they want fast answers. When people search on desktop computers they have a little more time, maybe 5 to 8 seconds before they will click off to somewhere else, on mobile it’s a lot less, so you had better give people the information they are looking for. For example, if you have a restaurant, they will want to know location, contact phone number, menu and prices, that’s all.

If you have your own business you need to get up with the internet latest, or get left behind!

So many business owners believe that because they have a website, that’s enough, oh no, that’s the easy bit ๐Ÿ™‚

internet marketing 2013

Watch Out Another Google Update Is About To Hit!

Penguin 2.0 is cominggoogle penguin 2.0

Black hat marketers watch out!

Many people say, it’s never been better for businesses online, but then, they have been saying that every year, for as long as the internet has been with us. The one thing that has stayed constant, is the fact that great, unique content wins!

The internet is still like the wild west and Google is trying to bring order and calm, they chase the black hat gun slingers relentlessly, the problem is, innocent bystanders are getting gunned down ๐Ÿ™

Google will get there in the end and until then, simply produce, as Matt Cutts explains, ‘Quality websites with great content that brings visitors back, again and again’

Another problem is the people who are starting search engine optimisation companies. People are paying thousands to these people, then their businesses are being ruined because they listen to these so called ‘SEO experts’ and let them loose on their websites.

Business owners be very careful! If one of these SEO experts say ‘We are going to to a backlinking campaign and not just any backlinking campaign, these back links are from high PR domains and pages’. RUN FOR YOUR LIFE!

Business owners, listen up, simply produce Fantastic, Unique Content, upload to your website, then add to the social networks. JOB DONE! Oh and do it often ๐Ÿ™‚

 

 

 

 

Should Website Domain Names Contain Hyphens?

One hyphen doesn’t have a negative seo effect, but more than one hyphen does (according to google, if it has two or more, they believe you are hyphens-and-domain-namestrying to manipulate the search engines).

As far as branding and using your domain name on business cards, leaflets, video, press release, letter heads, etc. it does. I believe it cheapens the business and makes the company look less professional, but then again I have been in this industry for way too many years and I may (definately) have preconceived ideas of what a domain should be.

It would be a good idea to look at the fortune 500 and even the top 500 sites on alexa, then see how many have hyphens.

So, whether it is with hyphens or without hyphens, I wish you luck

In the video below Matt Cutts from Google talks about hyphens and underscores. Me personally, I would use neither, but hey, everyone has their own opinion ๐Ÿ™‚

Facebook Graph Search WOW!

Facebook recently opened up Graph Search.ย  Facebook is now much more searchable. Itโ€™s just like a search engine, but the results are shaped by each Facebook Graph Searchuserโ€™s social network of friends.

The Facebook Graph Search is a search engine (watch out Google) whose results are unique to you, the results are based on the people you are connected to and your location. Itโ€™s a way to discover stores that are close to you, find restaurants liked by your friends, hotels, holidays, etc.

For local businesses this is going to be HUGE and the opportunities to connect with potential clients and customers will be fantastic!

 

The Google Disavow Tool?

This could open a whole new can of online worms!google disavow

The majority of webmasters will probably never need this and should only worry about this new tool if they have been attacked by someone using a negative SEO campaign, where people build backlinks to your site from bad link sources with the sole intent of getting your site slapped (nasty people :(), or have seen a dramatic drop in traffic and rankings after April 24, 2012, which was when Google unleased Penguin 1.0. If you were hit by Penguin, it probably will be because of your backlinking structure and it could be where people have simply used one keyword for all their keyword hypertext backlinks, so the google disavow tool will enable you to remove or change these links.

* Remember* You really should have a diverse backlinking strategy and structure, using different keyword structures within the keyword hypertext backlinks and also using just your domain name as the backlink, with post/page name extensions.

If you have had Googleโ€™s bad link warnings within Google’s webmaster tools, then this could be a good way of cleanng some of these bad backlinks.

*MY WARNING*

There is going to be people panicking and deleting backlinks like crazy! Do not be one of these people! There will be people that spend hours on this tool and it should only really be the people who have been severly slapped by the big G, because once you are in that Google dungeon, it’s hard to escape!

I have not described how to use the disavow tool in this article, instead I have Google’s links under the Matt Cutts video below ๐Ÿ™‚

Matt Cutts explains the “Disavow links” feature of Google Webmaster Tools.

Learn more about how to use the disavow links feature on our blog and in our Help Center:
http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-link…
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487

Access the feature here:
https://www.google.com/webmasters/tools/disavow-links-main

More webmaster resources:
http://www.google.com/webmasters/