Category Archives for "internet marketing course"

Local Business Internet Marketing 2013

Wow! What an incredible creation the internet is, It has opened up the whole world for business!

Whether you are a global business or a local brick and mortar business, keeping up with the latest internet marketing changes is imperative. Whether you like it or not, the internet is here to stay and is only going to get BIGGER!

Social media marketing was all the rage in 2012 and you should have a facebook page, twitter account, youtube channel and pinterest board (depending on your business) at the least.

2013 is heavily focusing on mobile. Is your website mobile friendly, how does it look on a smart phone? More and more people are using mobile for search and they want fast answers. When people search on desktop computers they have a little more time, maybe 5 to 8 seconds before they will click off to somewhere else, on mobile it’s a lot less, so you had better give people the information they are looking for. For example, if you have a restaurant, they will want to know location, contact phone number, menu and prices, that’s all.

If you have your own business you need to get up with the internet latest, or get left behind!

So many business owners believe that because they have a website, that’s enough, oh no, that’s the easy bit ๐Ÿ™‚

internet marketing 2013

Watch Out Another Google Update Is About To Hit!

Penguin 2.0 is cominggoogle penguin 2.0

Black hat marketers watch out!

Many people say, it’s never been better for businesses online, but then, they have been saying that every year, for as long as the internet has been with us. The one thing that has stayed constant, is the fact that great, unique content wins!

The internet is still like the wild west and Google is trying to bring order and calm, they chase the black hat gun slingers relentlessly, the problem is, innocent bystanders are getting gunned down ๐Ÿ™

Google will get there in the end and until then, simply produce, as Matt Cutts explains, ‘Quality websites with great content that brings visitors back, again and again’

Another problem is the people who are starting search engine optimisation companies. People are paying thousands to these people, then their businesses are being ruined because they listen to these so called ‘SEO experts’ and let them loose on their websites.

Business owners be very careful! If one of these SEO experts say ‘We are going to to a backlinking campaign and not just any backlinking campaign, these back links are from high PR domains and pages’. RUN FOR YOUR LIFE!

Business owners, listen up, simply produce Fantastic, Unique Content, upload to your website, then add to the social networks. JOB DONE! Oh and do it often ๐Ÿ™‚

 

 

 

 

The Google Disavow Tool?

This could open a whole new can of online worms!google disavow

The majority of webmasters will probably never need this and should only worry about this new tool if they have been attacked by someone using a negative SEO campaign, where people build backlinks to your site from bad link sources with the sole intent of getting your site slapped (nasty people :(), or have seen a dramatic drop in traffic and rankings after April 24, 2012, which was when Google unleased Penguin 1.0. If you were hit by Penguin, it probably will be because of your backlinking structure and it could be where people have simply used one keyword for all their keyword hypertext backlinks, so the google disavow tool will enable you to remove or change these links.

* Remember* You really should have a diverse backlinking strategy and structure, using different keyword structures within the keyword hypertext backlinks and also using just your domain name as the backlink, with post/page name extensions.

If you have had Googleโ€™s bad link warnings within Google’s webmaster tools, then this could be a good way of cleanng some of these bad backlinks.

*MY WARNING*

There is going to be people panicking and deleting backlinks like crazy! Do not be one of these people! There will be people that spend hours on this tool and it should only really be the people who have been severly slapped by the big G, because once you are in that Google dungeon, it’s hard to escape!

I have not described how to use the disavow tool in this article, instead I have Google’s links under the Matt Cutts video below ๐Ÿ™‚

Matt Cutts explains the “Disavow links” feature of Google Webmaster Tools.

Learn more about how to use the disavow links feature on our blog and in our Help Center:
http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-link…
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487

Access the feature here:
https://www.google.com/webmasters/tools/disavow-links-main

More webmaster resources:
http://www.google.com/webmasters/

Exact Match Domains 2012

Google recently updated their algorithm, again ๐Ÿ™ This time it was focusing on EMD’s or exact match domains.google seo

EMD’s are websites where the main keyword is the domain name. Eg. Keyword “Search Engine Ranking UK” and the domain would be “www.searchenginerankinguk.com”

Now it seems that the only EMD’s that are being hit, are the thin domains that are solely built to target one keyword, so they have it as the domain, categories, page titles, post titles, descriptions and hyper text backlinks using that main keyword and no outgoing links.

The EMD’s that have not been hit (so far), have great useful content and have a diverse structure using many related keywords, videos, pictures, pages and posts, that are using different related keywords, alt tags and descriptions. They have a backlink structure that looks natural and doesn’t just have the keyword hyperlink pointing back to the domain, they also seem to have outgoing links pointing to authority websites.
exact match domain penalty.

Another great Google algorithm update, that gives people producing quality content a chance for people to find their content!

SEO Plan

Having an seo plan of action is extremely important for new and exicting websites. I have added an seo plan below, please feel freseo plane to use the plan, or join my newsletter and get instant access to the pdf, so you can keep the plan handy, or even print it off.

The most important part of seo is producing unique, quality content.

Once you have some quality content, say an article on search engine optimisation, then that can be distributed to article directories, turned into a pdf and submitted to the document sharing sites, turned into a video and submitted to the video sharing sites and even an audio. As long as the content is quality, people will want it in different formats. Creating a piece of content that goes viral, can generate visitors, subscribers and sales, for years!

Join my newsletter for the latest internet marketing news, tips, help and great resources. I am also going to add tutorial videos to this seo plan checklist. Simply add your first name and type in your primary email and i will keep you updated with all the latest IM news

SEO plan. Stage 1

Keyword Research Very Important!

For local businesses always try and use geo targeted keywords, my hobby is karate, so for my karate club, keywords like “Biggleswade karate club”, “Biggleswade karate classes”, “Biggleswade karate kids”, “kids karate in Biggleswade”, “kids karate in biggleswade”, “Biggleswade karate school”, etc, etc. You can go check the above keywords in google, I am in the UK, so results may vary in other countries. The website is Zanshinmkd.com

For a more detailed explanation of keyword research Click Here (video coming soon) In the meantime, the best keyword tool by far is Market Samurai

SEO plan. Stage 2

1. Create gmail account for marketing purposes
2. Create Google plus page
3. Create linkedin account
4. Create youtube Dailymotion Metacafe and Vimeo accounts
5. Open a pinterest account and creat a board (Keyword targeted, ie Biggleswade karate Club)
6. Create Facebook page
7. create Twitter account
8. Create RSS feed for website
9. Create accounts at article directories http://ideamarketers.com http://ezinearticles.com/ http://www.amazines.com/ http://www.articlecity.com/
10. Register with RSS submission sites www.technorati.comย  www.newsisfree.com www.syndic8.com ย  www.moreover.com www.feedcat.net www.feedage.com

SEO plan. Stage 3

1. Have a professional video intro created 5-10 seconds
2. Create Google places listings for your business
3. Write 5 x 500 word articles. Benefits of practicing karate at Biggleswade karate club (using geo targeted keywords) EGย  Title – Benefits Of Practicing Karate At Biggleswade Karate club
4. For the article directories, write a great bio and call to action, which links to your main website, for local businesses, be sure to use geo targeted keywords
5. Turn 5 articles into pdf’s adding pictures and links to main website

SEO plan. Stage 4

1. Using new video intro, create 5 x short video promoting your business
2. Submit video to the 4 video sharing sites
3. Submit your first article to all 4 directories, then submit 1 article per month (can be same article or different for extra SEO benefit) to the 4 article directories
4. Submit RSS feed to RSS feed directories (you only have to do this once)
5. Regularily update your main website, using keywords naturally
6. Be sure to add alt tags to pictures on your site (search engines look for them)
7. Regularily add pictures to your pinterest board, add url at the start of the description, back to your site. Do not always use root domain name, link to internal pages

SEO plan. Stage 5

1. Grab video rss feeds and add to RSS directories
2. Grab article rss feeds and add to RSS directories
3. Bookmark articles, videos and pages on website, using services like www.digg.com www.delicious.com www.stumbleupon.com etc


SEO SUPER BOOST

Can be applied at any time, especially if you have a new course/product/event happening

Write a press release yourself and submit using free distribution services (limited results), or a paid service like the excellent PRwebb (excellent results), or the even better Press release monkey ย  (AMAZING results), who will write an awesome press release and distribute.

I wish you all the best with your websites, if you are too busy running your business and would like me to give you a price on having my team do the above, please don’t hesitate to contact me info@lindenhuckle.com ๐Ÿ™‚

Google Make 86 Search Changes for June and July 2012

Google search lead the field for many reasons, the fact that they are continually trying to make search better is obviously the main reason. google search

Google invest many millions in research and even more on quality people to take care of this ever evolving animal, that is Google.

I here many marketers moaning and groaning every time they make a search change, but more often than not, it’s because they were trying to game the search engines ๐Ÿ™ I must admit, I have done it all, mass website creation, scraping, spinning, mass commenting, mass linking, you name it, i.ve done it! But as Google get smarter the black hat side of marketing becomes more and more obselete.

I still see individuals and companies advertising SEO work, they say they’ll give you 10,000 backlinks within 24 hours! Well, good luck with that, because that will do nothing but harm to your website.

Forget The Google Slap Here Comes The Google KAPOW!!!!!

google algorithm change

google algorithm change

All good internet marketers and SEO experts knew it was coming. The wise ones started taking action months, even years ago.ย  Well here it comes!

In the next few days, Google are launching an important algorithm change targeted at what they call black hat webspam. Watch out people who have been mass back linking, manipulating their rankings and violating Googles quality guidelines

If you have been dropping lots of links on unrelated content, keyword stuffing, spinning articles and submitting them on blog networks, Watchout!

Matt Cutts has said that Google want white hat search engine optimization or even NO search engine optimisation at all! Just quality websites with quality content.

There’s going to be lots of worried marketers out there right now, frantically trying to save their thin, poor quality websites, back links and content, but I’m afraid they are DOOMED!!!!!!!!

2012 is going to be the year the quality of content put online, increases dramatically and the poor quality websites and content finally vanishes for good, so here’s to 2012!

Linden