Business owners are starting to realise the importance of having an online presence, but very few business owners understand HOW important it really is. So called ‘search engine optimisation experts’ are calling business owners every day, promising them the world, only to fail miserably.
Internet marketing should be a priority for businesses large and small
As Google continue to update and change the way SERPS (search engine results page) are generated, business owners need not panic too much with these continuous changes within google’s algorhithm.
The best on site SEO will always be content that is unique, relevant and high quality, preferebly added on a regular basis, if you have your own website and do not have a blog attached, get one!!!! & start adding unique quality content today!
A few methods never seem to change and they still get great marketing results. Video marketing is always a safe investment, regular press releases also remain a powerful weapon for all businesses.
There’s also Facebook, Twitter, Linkedin, articles, picture and pay per click marketing. if you add RSS marketing, banner ads and a good backlinking system, your search engine rankings will explode!
After optimising your website and attracting potential customers/clients, you then need them to take action, this could be filling in contact form, calling you, purchasing on the website, etc. But that’s another article.
For SEO enthusiasts, you just have to remember what Google wants and all Google wants, is for the searcher to have the best possible experience, if you give the searcher what they want, then the big G WILL reward you 🙂 and the world is your market!