Category Archives for "Blog"

Stop Whining And Make It Happen

philosophy-quote-siteOne of my internet marketing friends is always moaning and groanng, ‘Panda algorithm this, penguin algorithm that, Facebook has changed, youtube marketing is no good, PPC is a waste of time and money, bla bla bla 🙁 If he spent as much time on his business as he does whining, he would be a VERY rich man!

It has never been easier or cheaper, to start a business, or indeed promote your existing business.

There are literally hundreds of roads you can take with your online marketing endevours.

From blogging to PPC (pay per click) marketing. There is a multitude of advertising mediums for every type of business.

All your business needs is you or someone to take ACTION and the results will follow.

Where else can you start a business for a very minimal financial cost and have sales, customers, enquirees, optins almost immediately? A small amount of knowledge in say the new social media picture sharing site Pinterest and you can start marketing straight away.

Youtube has never been easier, it now has it’s own video editing interface, including music that you can add 🙂

Below is a video I made in under 10 minutes, I already had the pictures, so I simply added music and effects, titled the video with a keyword I know i can rank for, added tags and a description. I simply added my pinterest board link to the video as this was just a test video, although that is another good marketing tactic.

I love internet marketing because it is continually changing, so remember the famous Charles Darwin quote ~

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.

 

 

Should Website Domain Names Contain Hyphens?

One hyphen doesn’t have a negative seo effect, but more than one hyphen does (according to google, if it has two or more, they believe you are hyphens-and-domain-namestrying to manipulate the search engines).

As far as branding and using your domain name on business cards, leaflets, video, press release, letter heads, etc. it does. I believe it cheapens the business and makes the company look less professional, but then again I have been in this industry for way too many years and I may (definately) have preconceived ideas of what a domain should be.

It would be a good idea to look at the fortune 500 and even the top 500 sites on alexa, then see how many have hyphens.

So, whether it is with hyphens or without hyphens, I wish you luck

In the video below Matt Cutts from Google talks about hyphens and underscores. Me personally, I would use neither, but hey, everyone has their own opinion 🙂

Facebook Graph Search WOW!

Facebook recently opened up Graph Search.  Facebook is now much more searchable. It’s just like a search engine, but the results are shaped by each Facebook Graph Searchuser’s social network of friends.

The Facebook Graph Search is a search engine (watch out Google) whose results are unique to you, the results are based on the people you are connected to and your location. It’s a way to discover stores that are close to you, find restaurants liked by your friends, hotels, holidays, etc.

For local businesses this is going to be HUGE and the opportunities to connect with potential clients and customers will be fantastic!

 

The Google Disavow Tool?

This could open a whole new can of online worms!google disavow

The majority of webmasters will probably never need this and should only worry about this new tool if they have been attacked by someone using a negative SEO campaign, where people build backlinks to your site from bad link sources with the sole intent of getting your site slapped (nasty people :(), or have seen a dramatic drop in traffic and rankings after April 24, 2012, which was when Google unleased Penguin 1.0. If you were hit by Penguin, it probably will be because of your backlinking structure and it could be where people have simply used one keyword for all their keyword hypertext backlinks, so the google disavow tool will enable you to remove or change these links.

* Remember* You really should have a diverse backlinking strategy and structure, using different keyword structures within the keyword hypertext backlinks and also using just your domain name as the backlink, with post/page name extensions.

If you have had Google’s bad link warnings within Google’s webmaster tools, then this could be a good way of cleanng some of these bad backlinks.

*MY WARNING*

There is going to be people panicking and deleting backlinks like crazy! Do not be one of these people! There will be people that spend hours on this tool and it should only really be the people who have been severly slapped by the big G, because once you are in that Google dungeon, it’s hard to escape!

I have not described how to use the disavow tool in this article, instead I have Google’s links under the Matt Cutts video below 🙂

Matt Cutts explains the “Disavow links” feature of Google Webmaster Tools.

Learn more about how to use the disavow links feature on our blog and in our Help Center:
http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-link…
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487

Access the feature here:
https://www.google.com/webmasters/tools/disavow-links-main

More webmaster resources:
http://www.google.com/webmasters/

Exact Match Domains 2012

Google recently updated their algorithm, again 🙁 This time it was focusing on EMD’s or exact match domains.google seo

EMD’s are websites where the main keyword is the domain name. Eg. Keyword “Search Engine Ranking UK” and the domain would be “www.searchenginerankinguk.com”

Now it seems that the only EMD’s that are being hit, are the thin domains that are solely built to target one keyword, so they have it as the domain, categories, page titles, post titles, descriptions and hyper text backlinks using that main keyword and no outgoing links.

The EMD’s that have not been hit (so far), have great useful content and have a diverse structure using many related keywords, videos, pictures, pages and posts, that are using different related keywords, alt tags and descriptions. They have a backlink structure that looks natural and doesn’t just have the keyword hyperlink pointing back to the domain, they also seem to have outgoing links pointing to authority websites.
exact match domain penalty.

Another great Google algorithm update, that gives people producing quality content a chance for people to find their content!

SEO Plan

Having an seo plan of action is extremely important for new and exicting websites. I have added an seo plan below, please feel freseo plane to use the plan, or join my newsletter and get instant access to the pdf, so you can keep the plan handy, or even print it off.

The most important part of seo is producing unique, quality content.

Once you have some quality content, say an article on search engine optimisation, then that can be distributed to article directories, turned into a pdf and submitted to the document sharing sites, turned into a video and submitted to the video sharing sites and even an audio. As long as the content is quality, people will want it in different formats. Creating a piece of content that goes viral, can generate visitors, subscribers and sales, for years!

Join my newsletter for the latest internet marketing news, tips, help and great resources. I am also going to add tutorial videos to this seo plan checklist. Simply add your first name and type in your primary email and i will keep you updated with all the latest IM news

SEO plan. Stage 1

Keyword Research Very Important!

For local businesses always try and use geo targeted keywords, my hobby is karate, so for my karate club, keywords like “Biggleswade karate club”, “Biggleswade karate classes”, “Biggleswade karate kids”, “kids karate in Biggleswade”, “kids karate in biggleswade”, “Biggleswade karate school”, etc, etc. You can go check the above keywords in google, I am in the UK, so results may vary in other countries. The website is Zanshinmkd.com

For a more detailed explanation of keyword research Click Here (video coming soon) In the meantime, the best keyword tool by far is Market Samurai

SEO plan. Stage 2

1. Create gmail account for marketing purposes
2. Create Google plus page
3. Create linkedin account
4. Create youtube Dailymotion Metacafe and Vimeo accounts
5. Open a pinterest account and creat a board (Keyword targeted, ie Biggleswade karate Club)
6. Create Facebook page
7. create Twitter account
8. Create RSS feed for website
9. Create accounts at article directories http://ideamarketers.com http://ezinearticles.com/ http://www.amazines.com/ http://www.articlecity.com/
10. Register with RSS submission sites www.technorati.com  www.newsisfree.com www.syndic8.com   www.moreover.com www.feedcat.net www.feedage.com

SEO plan. Stage 3

1. Have a professional video intro created 5-10 seconds
2. Create Google places listings for your business
3. Write 5 x 500 word articles. Benefits of practicing karate at Biggleswade karate club (using geo targeted keywords) EG  Title – Benefits Of Practicing Karate At Biggleswade Karate club
4. For the article directories, write a great bio and call to action, which links to your main website, for local businesses, be sure to use geo targeted keywords
5. Turn 5 articles into pdf’s adding pictures and links to main website

SEO plan. Stage 4

1. Using new video intro, create 5 x short video promoting your business
2. Submit video to the 4 video sharing sites
3. Submit your first article to all 4 directories, then submit 1 article per month (can be same article or different for extra SEO benefit) to the 4 article directories
4. Submit RSS feed to RSS feed directories (you only have to do this once)
5. Regularily update your main website, using keywords naturally
6. Be sure to add alt tags to pictures on your site (search engines look for them)
7. Regularily add pictures to your pinterest board, add url at the start of the description, back to your site. Do not always use root domain name, link to internal pages

SEO plan. Stage 5

1. Grab video rss feeds and add to RSS directories
2. Grab article rss feeds and add to RSS directories
3. Bookmark articles, videos and pages on website, using services like www.digg.com www.delicious.com www.stumbleupon.com etc


SEO SUPER BOOST

Can be applied at any time, especially if you have a new course/product/event happening

Write a press release yourself and submit using free distribution services (limited results), or a paid service like the excellent PRwebb (excellent results), or the even better Press release monkey   (AMAZING results), who will write an awesome press release and distribute.

I wish you all the best with your websites, if you are too busy running your business and would like me to give you a price on having my team do the above, please don’t hesitate to contact me info@lindenhuckle.com 🙂

Google Make 86 Search Changes for June and July 2012

Google search lead the field for many reasons, the fact that they are continually trying to make search better is obviously the main reason. google search

Google invest many millions in research and even more on quality people to take care of this ever evolving animal, that is Google.

I here many marketers moaning and groaning every time they make a search change, but more often than not, it’s because they were trying to game the search engines 🙁 I must admit, I have done it all, mass website creation, scraping, spinning, mass commenting, mass linking, you name it, i.ve done it! But as Google get smarter the black hat side of marketing becomes more and more obselete.

I still see individuals and companies advertising SEO work, they say they’ll give you 10,000 backlinks within 24 hours! Well, good luck with that, because that will do nothing but harm to your website.