Google Announce The Knowledge Graph
The knowledge graph is going to change everything. The first thing Google are going to implement with this, is a panel next to the web results containing relevant information. Watch the video below for a more detailed explanation by Google. This is an amazing development and searchers are going to love it. Google really is taking search to the next level with this incredible innovation. I cannot wait for this to be implemented, these are exciting times for search and internet marketing. The opportunities are incredible for marketers, but only if they give google what they want and remember folks, that’s unique quality content!!! The poor quality, content marketers have had their day, it’s time to move over and let in the marketers who want to deliver...
Forget The Google Slap Here Comes The Google KAPOW!!!!!
All good internet marketers and SEO experts knew it was coming. The wise ones started taking action months, even years ago. Well here it comes! In the next few days, Google are launching an important algorithm change targeted at what they call black hat webspam. Watch out people who have been mass back linking, manipulating their rankings and violating Googles quality guidelines If you have been dropping lots of links on unrelated content, keyword stuffing, spinning articles and submitting them on blog networks, Watchout! Matt Cutts has said that Google want white hat search engine optimization or even NO search engine optimisation at all! Just quality websites with quality content. There’s going to be lots of worried marketers out there right now,...
Latest Search Engine Updates
Google are implementing over 50 quality search updates for March alone! As always Google are working hard on their search engine, to check out the full details visit Google’s official search blog.
Google Vs Facebook Search!
Google has dominated search as Facebook has dominated social media, but watch out Google, here comes Facebook search!!!!!!!!! We all know how much time people spend on Facebook, so it’s only natural for search to be implemented properly, Facebook has search at the moment, but it’s pretty poor. Facebook has head hunted Lars Rasmussen, who was a former google engineer. His job is to work on upgrading Facebooks search function. According to a report in Bloomberg BusinessWeek, Rasmussen is working with a team of 25 engineers. Google should be worried as pretty soon, people will simply stay on the Facebook platform. Now Google are smart, they rolled out Wave, buzz and now +1, frantically trying to capture the social side aswell as the search side. As of...
Facebook Marketing
Facebook’s Paul Adams To Marketers, “You don’t understand Facebook!” Adams said that trying to serve an ad that interupts and distracts the Facebook users from doing what they are doing, instead of building a relationship with a customer is like “trying to throw a party with a bunch of strangers. It’s not going to be a very good party.” However, once advertisers have been interacting with fans for a while, then they can try to do something more meaningful: “Suddenly you’re throwing it with people you’ve built a relationship with.” In essence, he was talking about relationship building rather than ‘in yer face’ advertising. Adams said “many lightweight interactions over time.” So using pages, apps, etc to gain trust...
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