Video Marketing A Must For All Businesses!

It has never been a better time for all businesses, large or small, to promote their products and services using video marketing.video marketing article

Video marketing is where your future customers are! At the bottom of this article is a video that is simply incredible!!! It’s a publicity stunt to stir up interest in the remake of an old film, you got tot to see the video, it’s very clever and shows the power of viral video marketing.

There are no excuses today as video marketing software is so cheap and you can put together some really professional videos for little cost, once you start creating videos, you just need a good video marketing strategy.

Some amazing Youtube Statistics taken from Youtube’s statistics page

Viewers

More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth, and 50% more than last year
100 hours of video are uploaded to YouTube every minute
YouTube is localised in 56 countries and across 61 languages
Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

YouTube Partner Programme

Created in 2007, Youtube now has more than a million creators from over 30 countries around the world earning money from their YouTube videos
Thousands of channels are making six figures a year

Monetisation

Thousands of advertisers are using TrueView in-stream and 75% of the in-stream ads are now skippable
There are more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

Mobile makes up more than 25% of YouTube’s global watch time, more than one billion views a day
YouTube is available on hundreds of millions of devices.
Users are spending more time per session watching videos on Youtube. On mobile, the average viewing session is now more than 40 minutes, that’s an increase of more than 50% y/y.
The number of hours people spent watching videos on mobile has increased by 100% y/y.
Over half of YouTube views come from mobile devices.

Content ID

This is an incredible addition from the guys and gals at Youtube.
So what is Content ID?

YouTube’s state-of-the-art technologies let rights owners:

Identify user-uploaded videos comprised entirely OR partially of their content and
Choose, in advance, what they want to happen when those videos are found. Make money from them. Get stats on them. Or block them from YouTube altogether.     It’s up to you.

Content ID scans over 250 years of video every day
More than 4,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
There are more than 15 million reference files in Youtube’s Content ID database; it’s among the most comprehensive in the world
Content ID has generated hundreds of millions of dollars for partners
More than 200 million videos have been claimed by Content ID

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Make Money From Home Online

Some online marketing Gurus will tell you that in order to make money from home online you have to invest in yourself and they are most certainly correct, but then they will go on to explain why you need a mentor and it just so happens they have the perfect course for you, which also happens to be a high ticket (1K+) internet marketing course! Well I’m here to tell you a slightly different story.

Now, to be honest, some people DO need these 1K plus courses and they do need to be hand held all the way, but most people do not need these high ticket make money online courses and can hit the big time for a fraction of what some gurus try and charge. Now i’m not saying you can make money online without investment because that’s simply not true, there is always investment, be that time or money.

Here’s the steps, follow these and success will not be far away. While thousands spend their time purchasing and chasing the latest ‘Shiny Object’, a make money from home onlinefew are quietly making a fortune following these simple steps. For me this is the best way to make money online.

1) choose a profitable niche (eg make money online, relationships and health)

2) Design a squeeze page or optin page, so you can get your website visitors to become subscribers. Then you can communicate with them, just like I am doing with you right now.
This post shows you what I use and it’s fantastic 🙂 http://lindenhuckle.com/create-great-squeeze-pages-and-easily-build-your-list-552/
You do not need a website designer today, I use wordpress which is a free content managment system with thousands of free and paid add-ons and free and paid website templates. subscribe to my newsletter and you will get some free wordpress video tutorials and a website design tutorial 🙂

3) Drive people to the squeeze page (There are hundreds of ways to do this, both paid and free. I will be sharing my website traffic generation methods with you over the coming days and weeks).

4) Write a series of niche emails that really connects with your subscribers. ( they say email marketing is an art form and I agree, but you do not have to be an email writing genius to make a LOT of m0ney online! Again, I will be sharing my email marketing methods with you over the coming days and weeks).

5) Find out what your subscribers NEED. The biggest mistake marketers make with their list, is selling their subscribers stuff they DO NOT need!

6) When you are first start building your list, you can send out affiliate offers as you do not YET have your own products. But you MUST create your own products as soon as possible. Here’s why:

Because people have signed up to your list, they mainly want to learn from you, not from someone who they do not know. Your products will convert better to your subscribers than other peoples products.

Once you have your own products, you can have you own army of affiliates selling your products. Having affiliates marketing and selling for you is the ultimate goal here.

Now I’m not saying you should never market other peoples products, because there are some amazing products out there and it is your duty to give your subscribers the best information out there.

I will be showing you how you can quickly and easily create your own products in the coming days and weeks.

So there we are, 6 steps for information marketing success enabling you to make money from home online.

Follow these steps do not jump on the ‘Shiny Object’ wagon and follow my directions in the coming emails and I will see you at the top! 🙂

Now go and make money from home online 🙂

To Your Success
Linden Huckle

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Create Great Squeeze Pages & Easily Build Your List!

This is what i use to build all my lists, it’s cheap and has so much functionality, watch the video and you will see for yourself:)
To get people to join your list, you have to offer them something of VALUE! Now this can be a video, audio (like this one http://theimtruth.com/giveaway-audio-2), pdf, etc. Please don’t worry about your setting up your free offer, it really is easy to do 🙂

Ultimate List-Building Plugin for WordPress

Google Mobile Algorithm Update April 2015

What is this Google mobile-friendly algorithm update?

Google will be changing the way results appear on mobile search. The new ranking system will be based on websites that are deemed mobile-friendly by Google. This is  due to the fact that more than 60% of traffic now, comes from mobile devices! That statistic alone should make website owners sit up and take note!

At the moment this algorithm update will only effect mobile search results.

If your website is not mobile ready, it really does need to be updated, this is going to be a MASSIVE shock to millions of website owners because if their website is deemed mobile unfreindly, their rankins WILL drop.

Don’t panic, to check if your website is mobile freindly, follow the steps below.

1. Visit https://www.google.com/webmasters/tools/mobile-friendly/

2. Paste in your url

3. Give the big G a minute and you’ll have your answer.

This website is built using the Headway theme which is very mobile freindly, but I will be updating this website soon,
using Thrive Themes, which is fantastic.
The image below is an affiliate link, so if you do purchase through after clicking the image, i will receive a commission:)

This is what you want to see, once you add your website url 🙂

Mobile-Friendly_Test_-_2015-04-21_14.10.472

Basic Google Adwords Tips

adwords tips

Make sure you have a quality website first! Relevant to your ads and with great landing pages.  Google use a feature called ‘Quality Score‘ and this refers to the quality of your ads, keywords and landing page. Higher quality ads can lead to lower prices and better ad positions. So you are after a high quality score.

Have a goal in mind. This may be getting someone to call, leave their details (Squeeze) or make a purchase.

Writing a great ad is an art form all in itself. Your ads should stand out and grab the searchers interest. Make sure the keywords you use in your ads, match the keywords on your landing pages.

Over deliver! When someone clicks on your ad and lands on your page, you have an extremely targeted potential customer, but they do not know who you are. You have a few seconds to gain their trust. This is where we go back to having a great landing page. You can offer something for free, download this free pdf that shows small business owners how to get the Inland Revenue to pay you, instead of you paying them! 🙂 (I wish). Seriously, maybe a free tax saving tips video for small business owners, where they will get to see and listen to you, which is EXTREMELY important as you can start to build trust.

Never confuse your website visitor! If your ad says Free Tax Saving Tips make sure that’s exactly what they get. Put yourself in the searchers mind, what would they want to find once they click your ad.

There are three types of keyword targeting,
1. Exact match = Contains only these words in this order.
2. Phrase match = Contains all the words, in order, and may include other words before or after the main keyword.
3. Broad match = Contains all the words in the main keyword, can be in any order, and may include other words.

Use negative keywords.
Negative keywords prevent your PPC ads from displaying for particular keyword phrases. Adding in negative keywords is an important part of the PPC process. It allows you to eliminate irrelevant search queries. For example, if you have nothing for free, ‘FREE’ would be a great negative keyword to add.

Don’t forget you mobile users! Mobile is huge and getting BIGGER. First make sure your landing page is responsive, which means it adjusts and looks great on any device, laptop, pc, tablet or mobile phone.

Continually Test and tweak. From search keywords, Ad headlines, Ad description, to content on the landing page. Easiest way to start, is to create two ads for each keyword, then track the performance of each ad. When you have a clear winner, this will become your ‘control’, you then create another ad and repeat the process.

You must track your conversions. You want to know what keywords, ads and landing pages convert the best.

Use Google’s remarketing feature, this is literally where you can follow your website visitor around the internet, showing the same ad, or even better, creating other ads that grab your visitors attention, eg, giving a larger discount on the second ad, or giving something of value away for free.

Here’s a great Adwords video from Google.

 

If You Want To Make Money Online You MUST Have This One Thing!

buy-now-buttonA BUY NOW BUTTON!

What stops people making any money online? Well I know from personal experience, that if you ask a room full of internet marketers, “How many of you have a BUY NOW button active online?” most of the room will keep their hands down! To succeed online you MUST Sell, Sell, Sell and sell some more and when you think you’re all ‘selled out’, sell some more

1 Internet Marketing! Want To Win Online? Then Give Value!

There is so much competition online, it doesn’t matter what business or niche you are in, there are hundreds and thousands of competitors, all chasing YOUR potential customers!

So how do you get the people in your market, to come to you and not one of your competitors?

It’s quite straight forward really PROVIDE VALUE for your market place and then promote the heck out of the quality content that you produce.

For instance, produce a really good video, including calls to action within the video. Then upload to youtube, embedd on Facebook, embedd on your website, where you will have an ethical bribe for visitors to access even more quality content. You can then take that video and turn it into an audio file, a pdf and an article on your website.

With internet marketing today, quality is the name of the game!

A few years ago when Google was in it’s early years, it was easy to manipulate, you could own all the listings on several search engine results pages for a single keyword, Ahhhhhhhhhhh the good ole days 🙂

But now………………Google is very smart and the old saying is now becoming a reality online, ‘The Cream Always Rises To the Top’

There are still internet marketers who are trying to game the search engines, there always will be, but they are a dying breed. If anyone tells you they have found a loop hole, a sneaky way to beat the engines, grab your laptop and run!!!!

Put yourself in your potential customers shoes, what would they want to find on your website, what could you give them that would make their lives better, and yes, give them it for free! Because today, you need to engage and build trust with your potential customers.

Good luck with your online endevours and every now and then, spend that extra time creating something special, the rest of the time you can spend on quick content creation, like this piece 🙂

Linden Huckle

search engine optimisation 2014

 

 

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